Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. Too many breaks in the race for me to keep watching. Weve been partners with Fox for 20-plus years. To use individual functions (e.g., mark statistics as favourites, set Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. Over the past 10 years, NASCAR has lost nearly 7 million viewers in the sport's most popular race, the Daytona 500.While the 2019 NASCAR TV ratings still appear to be in a slight decline, there is a silver lining; a majority of races increased in TV viewership from . What does that present for NASCAR in terms of going out and trying to capture an audience? Every FOX race that can be compared to last year has posted an increase in ratings and viewership; the lone race on FS1 (Martinsville) declined. Profit from the additional features of your individual account. We feel pretty good about where were trending for those discussions with Fox, NBC and anybody else. Of all the places for Ryan Truex to absolutely turn in a career day, the 31-year-old led a dominating 124 of the 200 laps at his hometown Dover (Del.) NASCAR has proven to be a sport with a huge audience in terms of viewership. NASCAR Cup and Xfinity Series Deliver Viewership Gains Across NBC According to FOX TV, during the recently concluded event in Phoenix, the channel received a rating of 2.33 and a total viewership of 3.9 million. Ryan Truex wins his first NASCAR national touring race at Dover When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging.

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