Presence of superlative words in the advertisement Television advertising: WebLaws must be static and unyielding in order to provide stability for a society. The FTC prohibits this; Lures consumers into a store who are in the market for an item seen at one price. B. consumers need to know information about consequences, conditions, and limitations associated with the use of the product. Remedies for deceptive and unfair advertising, Require Substantiation 1. Although ad agencies and publishers/broadcasters are generally not held liable in cases of false or harmful advertising, there are signs that the law is changing. Under the Reagan administration, the controversial _____ Doctrine, which required broadcasters to provide time for opposing viewpoints on important issues, was repealed on the grounds that it was counterproductive. This agency was responsible for putting warning labels on alcoholic beverage advertising and D. Food and Drug Administration Although that slogan at first may seem to benegit the entire beef and cattle industry, a number of cattle producers objected to it because, as the Supreme Court put it, "the advertising promotes beef as a generic commondity, which, they ccontended, impedes their efforts to promote the superiority of, inter alia, American Beef, grain-fed beef, or certified Angus or Herefore beef." In 2008 the FTC clarified that the "valid physical postal address" that must be disclosed by the sender of commercial e-mail messages can be either a registered post office box or a private mailbox established under U.S. The act or practice must be considered from the perspective of a consumer who is acting reasonably. D. Electronic Retailing Self-Regulation Program For some specialized products or services, additional rules may apply. C. selective retention E. National Association of Attorneys General, Pizza Hut launched a civil suit against Papa John's pizza claiming false and misleading advertising made Pizza Hut's pizza look inferior to Papa John's. D. Superlatives such as greatest, best, and finest are puffs that are often used in advertising. If you respond by pressing any number, it will probably lead to more robocalls.". CHAP 11: NH general laws Flashcards | Quizlet Business Ethics and Legal Environment Final The registry, however, would also prove controversial. -very easy for FTC to obtain There was time when competition between businesses hardly existed. C. The media can refuse to accept individual ads they find offensive or objectionable. D. Puffery The company must conduct careful studies to provide support for the claim because: B. C. Bureau of Alcohol, Tobacco and Firearms. C. broadcasters are required to provide time for opposing viewpoints on important issues.

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